“JICA has launched a campaign of Achhi Aadat (Good habit) with support of the Japanese companies, including LIXIL, Kai India and Unicharm, who have joined hands with the campaign as sponsors. They have a strong will to contribute to the people of India where the business has been developed. Many more Japanese companies are echoing the Campaign and joining the circle and promoting the concept to their staff and clients”, confirmed Dr. Katsuo Matsumoto, Chief Representative, JICA India in conversation with Poulami Chakraborty of BW Businessworld. Excerpts below:
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