Shri Ganjendra Singh Shekhawat, Jal Shakti Ministry recalling how a Hon’ble Prime Minister’s call for Aviral and Nirmal Ganga has become a mass movement at the Ganga Utsav 2020 said, “Ganga rejuvenation is a continuous task that’s why we have to promote public participation, we have to create a sense of duty among people, it can be done only when we are able to make people realize what Ganga offers us.” He emphasized that festivals like Ganga Utsav are very important to encourage public participation. He said that Ganga rejuvenation is not only government work but involves constant public engagement and dialogue. He said, “This program is an enabler in transforming our ‘Astha’ (faith) to our ‘Kartavya’(duty) towards Ganga.”
“While practising at Ganga ghats, I got inspiration to sing from Maa Ganga.” said Kailash Kher. His musical performance enthralled the viewers.
Rajiv Ranjan Mishra.,DG, NMCG while giving a recap of first two days of the festival informed that not only from India but people from different parts of the world joined the festival virtually. U. P. Singh, Secretary, Jal Shakti Ministry congratulated Namami Gange Mission. He said, “a festival which started as a standalon evening event, ‘ek shaam Ganga ke naam’ has come a long way under present NMCG team.” This will be instrumental in connecting people to river, he added.
Ganga Aerial Movie Launch
Astonishing film, ‘Ganga Aerial Movie’ was launched by Shri Gajendra Singh Shekhawat, Jal Shakti Minister. Produced by NFDC, the film covers journey of Ganga from origin to end in breath-taking aerial view. The film not only features stunningly beautiful Ganga ghats but also shows the other brilliant work like STPs done by NMCG.
Ganga Box Launch
German development agency (GIZ) has collaborated with NMCG for project, ‘Support to Ganga Rejuvenation’, in which participatory and hands-on learning, transformational learning resources are designed for the Indian schools to bring out attitudinal and behavioural change in the school children towards conservation and rejuvenation of the Ganga river. Ganga Box an innovative learning tool was launched as part of this project by the Jal Shakti Minister. Drik Steffes-enn, Deputy Head of Economic Cooperation & Development, Embassy
Urban River Management Plan Launch
In accordance with the instruction of Hon’ble Prime Minister in National Ganga Council meeting, to develop a new paradigm of planning for river cities; a joint project between National Mission for Clean Ganga and National Institute of Urban Affairs, Ministry of Housing and Urban Affairs was launched. A unique first of its kind strategic framework for managing urban river stretches in the Ganga River Basin, developed under the NMCG-NIUA project was launched. The framework titled the “Urban River Management Plan”, is a river centric planning framework, designed to help cities manage the rivers within their stretches using a systems approach.
Chacha Chaudhary becomes the Brand Ambassador for Namami Gange Project
The iconic Indian superhero, Chacha Chaudhary, whose brain works faster than a computer has now has come forward to join hands with Namami Gange Programme. Diamond Toons will conceptualize and publish this new ‘Talking Comics’ with Chacha Chaudhary spreading awareness on cultural and spiritual significance of River Ganga and deploy best available knowledge across the masses for Ganga rejuvenation. The teaser was released during Ganga Utsav 2020.
Namami Gange movie on India Science Channel was launched. Through this association, Namami Gange will release all its informative and educational movies on the channel.
The event ended with a mesmerizing classical dance performance by Vaswati Mishra and her group. Winners of the mini Ganga Quest which was organized throughout the festival were announced.
More than three lakh people joined the festival virtually from across the world. In the closing ceremony, Mr. Mishra said Namami Gange has a strong component of public participation as per overall guidance and vision given by Hon’ble Prime Minister and this Janbhagidari-peoples movement is helping immensely in Ganga rejuvenation. The festival extends this vision beyond these three days and NMCG continuously resolves to work in the direction of increasing public awareness and strengthening public participation towards river rejuvenation. He also enlisted several specific activities in future such as Haridwar Kumbh, annual Gangaquest, Wetland day, Biodiversity day, Jal Shakti Abhiyan, Ganga runs, etc calling upon people to participate and make next Ganga Utsav even bigger and develop a movement for River festivals in the country.
Ganga Utsav was celebrated in various districts across the Ganga basin. In Saharanpur, runners from across the district joined the marathon which was part of Ganga Utsav initiatives.