Diwali, the festival of lights, is a celebration of joy, prosperity, and the triumph of light over darkness, knowledge over ignorance, and good over evil. In India, the festival also brings with it the tradition of cleaning and decluttering homes, discarding old possessions, and making new purchases. As a result, Diwali becomes a major driver of consumerism, a time when consumer companies see heightened activity and sales.
However, these grand celebrations often leave behind an environmental footprint that contradicts the spirit of renewal. The question arises: Can we celebrate Diwali in a way that is both joyful and sustainable? The answer is a resounding yes. By adopting a few simple practices, we can transform Diwali into a circular celebration that honours the planet as much as it honours tradition.
A Circular Economy Mindset: Sustainable Decorations
The traditional linear economy—where products are used and then discarded—adds to environmental harm, especially during festivals like Diwali, when plastic decorations and synthetic materials lead to excessive waste. Embracing a circular economy mindset means reusing decorations, opting for sustainable, natural materials, and reducing the burden on waste management systems. For instance, reusable cloth lanterns or terracotta diyas are excellent alternatives to plastic decorations and bring a more authentic touch to your home.
Exchange or Recycle Your Old Electronics
During Diwali, many of us buy new electronics, but what happens to the old ones? To celebrate sustainably, it’s important to recycle or exchange your old electronics with authorized agencies. These programs ensure that outdated gadgets are disposed of responsibly, reducing e-waste and offering discounts on new purchases—a win-win for both the environment and your wallet.
Sustainable Fashion and Clothing Donation
The younger generations, particularly Gen Z and Gen Alpha, are leading the way toward a more sustainable Diwali by recycling decorations and reusing outfits. Following their example, we can transition to eco-friendly fabrics, invest in higher-quality clothing that lasts longer, and donate gently used clothes. By extending the lifecycle of textiles, we not only reduce waste but also help those in need to celebrate in style.
Group Initiatives for a Greener Diwali
Diwali is about coming together with family and friends, which makes it a perfect time for community-driven initiatives. Organize group efforts such as community recycling drives, donation boxes for clothing and food, or feeding stations for the underprivileged. These activities enhance the joy of the festival by spreading it to others, all while promoting sustainability.
Sustainable Packaging for Gifting
Gifting is central to Diwali celebrations, but we can make it more sustainable by avoiding plastic and single-use wrapping paper. Opt for recyclable materials like paper-based packaging or reusable gift boxes. It’s also important to ensure that any packaging is disposed of responsibly in dry waste bins, avoiding contamination with wet waste.
Startups Turning Diwali Waste into Opportunities
Startups are playing a pivotal role in turning Diwali waste into valuable resources. For example, firecracker wrappers are being recycled into packaging materials, while floral waste is being converted into organic dyes and incense sticks. These innovative companies are transforming festival waste into economic opportunities, demonstrating the real-world benefits of a circular economy.
Aligning with Viksit Bharat 2047: A Sustainable Future
As India works towards the “Viksit Bharat 2047” vision of a sustainable nation, it’s time to rethink how we celebrate festivals. According to a Niti Aayog study, the circular economy is expected to create 1.4 crore jobs in the next 5-7 years. By 2050, the global population is projected to reach 9.7 billion, with a 71 per cent increase in resource consumption. Transitioning from a linear economy to a circular one is crucial to manage this rising demand, and festivals like Diwali offer a great starting point.
EPR Solutions: Essential for Viksit Bharat 2047
Extended Producer Responsibility (EPR) is critical to achieving a circular Diwali. EPR mandates that producers manage the lifecycle of their products, from creation to disposal, encouraging sustainable packaging and recycling initiatives. By embracing EPR, businesses and individuals alike can help reduce the waste generated during Diwali and contribute to responsible consumption.
The Road Ahead: Viksit Bharat 2047
India’s journey toward a sustainable Diwali aligns with its broader circular economy roadmap, which aims to reduce waste, enhance recycling infrastructure, and support eco-friendly innovations. Celebrating Diwali sustainably not only respects tradition but also protects the environment for future generations. By supporting circular startups and adopting green practices, we can all contribute to a brighter and more sustainable future.
