In a major boost to South India’s housing finance ecosystem, BASIC Home Loan, one of India’s leading mortgage fintech platforms, has announced a strategic partnership with SNN Raj Corp, a reputed Bengaluru-based real estate developer. The alliance, formalised in June 2025, is aimed at easing the home loan process for buyers of SNN Raj’s residential projects and expanding BASIC’s presence across the Southern housing market.
The collaboration will enable homebuyers in Bengaluru to access loans ranging from Rs 50 lakh to Rs 2.5 crore, catering to both affordable and premium housing segments. With Bengaluru’s average home loan size now at Rs 74 lakh—among the highest in Indian metros—the partnership addresses the region’s growing demand for higher loan amounts in premium housing.
By integrating guided, assisted, and paperless loan services directly at the point of purchase, the initiative seeks to offer a seamless experience—particularly for first-time homebuyers navigating complex financial processes.
Atul Monga, CEO and Co-Founder of BASIC Home Loan, said, “Our partnership with SNN Raj Corp marks a significant step forward in meeting the evolving needs of South India’s homebuyers. By combining their real estate strength with our digital-first model, we will deliver flexible, long-term loan solutions that make homeownership more affordable.”
Navneet Mishra, Business Head - Builder Projects at BASIC Home Loan, added, “This alliance brings together real estate expertise and smart loan tech, allowing us to serve the growing demand for inclusive and fast housing finance.”
The platform will integrate with leading financial institutions to provide end-to-end loan support, enhancing customer convenience and financial access. For BASIC, the partnership opens access to a high-value customer base while reinforcing its stronghold in South India, a region currently accounting for over Rs 500 crore in monthly loan disbursements.
Anuj Sanjay Jain, Director of SNN Raj Corp, said, “We are pleased to partner with BASIC to offer our customers a transparent, tech-enabled financing experience. This collaboration is aligned with our commitment to delivering superior value and efficiency in the home-buying journey.”
With this partnership kicking off in Bengaluru, BASIC Home Loan has plans to extend its reach to Hyderabad and Chennai, tapping into the region’s strong demand backed by rising incomes, longer loan tenures, and preference for hybrid service models.
The company is targeting a threefold growth in home loan disbursements from South India, aiming for Rs 1,500 crore per month by the end of FY2026.
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