UltraTech Cement Opens 150 UBS Stores Across 135 Cities In A Day

UltraTech Cement , India's leading cement company and a subsidiary of the Aditya Birla Group, achieved a remarkable milestone by inaugurating 150 UltraTech Building Solutions (UBS) stores across 135 cities in a single day. 

This initiative, which spans states such as Western Uttar Pradesh, Delhi, Haryana, Punjab, Jammu & Kashmir, Himachal Pradesh, Rajasthan, and Madhya Pradesh, marks a significant step in UltraTech's mission to simplify and enhance the home-building journey for its customers.

The launch event also introduced two innovative products: Weather Pro Top Shield and Bitupro, designed to meet the evolving needs of individual home builders and construction professionals.

This ambitious feat has been officially recognized by both the Asia Book of Records and the India Book of Records, reinforcing UltraTech Cement's position as a trailblazer in the building materials industry. Previously, the company set a similar record with the launch of 75 UBS stores across 47 locations in a single day.

The newly launched UBS stores are strategically designed as one-stop solutions for individual home builders, offering high-quality building materials, professional guidance, and a streamlined building process under one roof. These stores aim to positively impact over 30 lakh individual home builders across 10 lakh residential sites, further solidifying UltraTech Cement’s presence in North India.

Speaking at the launch, Anand Suman, Brand Building Head, UltraTech, North India, said, “This is a significant achievement for us. Through this initiative, we aim to simplify the home-building journey for individual builders by offering multiple products and services under one roof at our UBS stores. Our goal is to be their trusted partner in creating dream homes.”

The initiative was spearheaded by a team of leaders, including  Raju Anklesaria, Zonal Head, Marketing North;  Vivek Jain, Zonal Head, Marketing North; and  Vaibhav Goel, Head of UBS.

Their strategic vision and commitment to innovation have propelled UltraTech Cement to the forefront of the building materials industry. With its extensive store network and innovative product offerings, the company continues to uplift the socio-economic fabric of the country while driving advancements in the construction sector.

UltraTech Cement remains dedicated to revolutionizing the construction process through cutting-edge technology and value-added solutions. By establishing UBS stores across multiple states and launching products like Weather Pro Top Shield and Bitupro, the company ensures that individual home builders receive unparalleled support and resources for their construction projects.