NEW DELHI, May 1: Ministry of Urban Development (MoUD) on the platform of MyGov has invited the citizens to design logos and create taglines for both Atal Mission for Rejuvenation and Urban Transformation (AMRUT) and ‘Smart Cities Mission’. Recently, the
Union Cabinet had approved both missions with outlays of Rs. 48,000 crore and Rs. 50,000 crore respectively.
The submission deadline of the logos and taglines for both the missions is 3 Pm on May 4 2015.
For each mission, there is also a cash prize of Rs. 25,000 for winning logo and Rs. 10,000 for winning tagline
The brief given for designing logo and tagline for AMRUT is:
'The National priority is to create infrastructure in order to provide basic (water supply, sanitation, sewerage & drainage) services to households and build amenities in cities which will improve the quality of life for all, especially the poor and the disadvantaged. The purpose of Atal Mission for Rejuvenation and Urban Transformation (AMRUT) is to, (1) ensure that every household gets a tap with assured supply of water and sewerage connection, (2) increase the amenity value of cities by developing greenery and well maintained open spaces (e.g. parks) and, (3) reduce pollution by switching over to public transport or constructing facilities for non-motorized transport (e.g. walking and biking). It will further aim to improve governance, especially electronic delivery of services.
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Similarly there is also a little brief given for designing logo and tagline for Smart Cities Mission:
'The purpose of the Smart Cities Mission is to drive economic growth and improve the quality of life of people by enabling local area development and harnessing technology, especially technology that leads to Smart outcomes. Area-based development will transform existing areas (retrofit and redevelop), including slums, into better planned ones, thereby, improving livability of the whole City. New areas (greenfield) will be developed around cities in order to accommodate the expanding population in urban areas. Application of Smart Solutions will enable cities to use technology, information and data to improve infrastructure and services. Comprehensive development in this way will improve quality of life, create a clean and sustainable environment and apply Smart Solutions to infrastructure and services in order to make them better which will make Smart City a model to be replicated.'
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