Today, India’s data protection landscape is undergoing a rapid transformation as businesses prepare themselves to adopt the new-age technologies such as AI, ML etc. Due to this shift, large amount of data is being generated. While the data deluge will help organisations to deliver better results, however, it may also increase the instances of data theft/ attacks. According to a 2019 report, 69% of Indian companies were at a risk of data breach and 44% of them had encountered a breach before too.
Therefore, as organizations aggressively embrace digital transformation in the future, it will become imperative for them to better protect and manage their critical data by deploying robust data protection solutions. As we enter the era of next data decade, Dell Technologies shares top 3 trends that will shape Indian data protection market in the year 2020:
● Shift towards cost-effective data protection solutions: Cost plays a huge role in determining the data protection strategy for businesses, especially SMBs. With India witnessing a growth in the SMB segment, data protection providers will focus on bringing in more affordable and holistic data protection solutions in the market in 2020.
“In 2019, we saw greater awareness among the Indian businesses around the importance of data protection. However, in 2020, we can expect a marked increase in the number of businesses adopting these solutions,” says Mr. Ripu Bajwa, Director & General Manager - Data Protection Solutions, Dell Technologies. “To stay competitive in the next-data decade, organizations will have to be more agile & forward looking in order to steer far away from external threats. We, at Dell Technologies are aiding organizations to prepare better for any future contingencies by offering innovative & holistic data protection solutions across edge to core to cloud.”
Dell Technologies provide a holistic portfolio of data protection solutions and applications. We are constantly working towards innovating our solutions and products according to the rising needs of our customers. Our latest addition - Dell EMC PowerProtect DD Series Appliances offers our customers the ability to simplify and provide operational efficiencies for data protection of multi-cloud workloads.